1) PLANNING, TESTING, AND DEMONSTRATING ($500,000)
Planning the programs and curricula, partnerships, and the exhibits, including their precise designs and costs and author-permissions. We’ve leased a workshop where we are building models and full-size examples of the immersive environments that will uniquely inspire young readers. School children are testing them out now and we are observing their effects and making them better. Along side all of this is a growing capital campaign structure capable of making it all a reality.
2) SECURING THE RABBIT HOLE LOCATION ($1.5 - 2.5 MILLION)
The Rabbit Hole is a big idea, bringing together many programs and utterly new concepts under one roof to "create new readers on an unprecedented scale." This takes a lot space--about 50 - 75,000 square feet of it! We are seeking a former industrial or commercial structure in the greater downtown area from where we can serve the entire region and beyond.
Locating a suitable home will also signal the launch of an estimated $15 million capital campaign as the community will then have the opportunity to experience first hand the scale and a bit of the magic of what will become the Rabbit Hole.
We are looking at places that are accessible to everyone in the metro, with plenty of parking and room for school buses.
3) BUILDING RENOVATIONS (APPROXIMATELY $3 MILLION)
A precise “shelling out” figure cannot be known until a building is secured; but this phase will make the structure ready for occupancy by upgrading basic infrastructure such as plumbing, electrical, roofing, and parking along with environmental.
4) EXHIBIT CONSTRUCTION AND INSTALLATION + STAFFING UP ($8 MILLION)
Concurrent to Building and Renovations, we can finalize the programming and designs for exhibits and galleries based upon the realities of the new facility. Rights and permissions will be solidified. The theater, the print shop, the library, and the bookstore will be finished and made ready for use. The fabrication of exhibits and storybook galleries begins on-site with installation to follow.
A growing and skilled staff will develop detailed programming in tandem with the exhibits. Education and marketing efforts will commence in earnest. Schools, community groups and the general public will be invited to participate in both planning sessions and previews.
5) INSPIRING YOUNG READERS
Once realized, The Rabbit Hole will be largely self-sufficient through a variety of revenue streams including, admissions, programming for schools, memberships, book store and gift shop sales, concessions, corporate support (national publishers, local firms), along with local and national foundations for periodic upgrades.
Note: Local support will be used to leverage national funding opportunities.